Simply. Simple.
This campaign began with a question we kept returning to:
Why does skincare feel so complicated?
So many products ask you to trust long ingredient lists, unfamiliar names, and promises that feel bigger than they need to be. We wanted to step back and do the opposite.
This campaign exists to explain our approach—why we choose fewer ingredients, why we move slowly, and why clarity matters just as much as results. Every product in our First Drop, starting with our Sweet Peppermint Hydrating Lip Balm, reflects this idea.
Simply. Simple. is not about doing less for the sake of it. It’s about doing only what matters.
We hope this campaign helps you feel more confident about what you’re putting on your skin, more comfortable asking questions, and more connected to the care behind each formula. If you ever wonder why we made something the way we did, this campaign is our answer.
This is the foundation of Mana.
Intentionally minimal formulas—only what your skin needs. Nothing added “just because.” Every ingredient is chosen for a reason, so you can feel confident about what you’re using.
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